Off the PitchDaily Mail FootballUnverified source· 7 Aug 2026
Keane and Richards go Victorian for Sky Bet's 'Game's Back'
The punditry duo trade modern digs for top hats and pigskin keepy-uppies.
C. Richards
player
Who
Roy Keane and Micah Richards
What
Dressed as Victorian gentlemen for Sky Bet campaign
When
Campaign launched August 7
Where
Terraces, Victorian era setting
What happened. Roy Keane and Micah Richards dressed as Victorian gentlemen for Sky Bet's 'Game's Back' campaign, revisiting football's early days with pigskin keepy-uppies.
- Campaign plays on 'game's gone' phrase
- Richards shushes Keane in light-hearted moment
- Highlights debates over change have always existed
“One thing about football history is that people have always questioned changes to the game, but it's funny looking back at some of the things we'd never want to lose now.”
— Roy Keane
Sky Bet's campaign officially launches August 7, ahead of the new Premier League season.
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