Off the PitchDaily Mail FootballUnverified source· 30 Jul 2026
Keane and Richards go Victorian for Sky Bet campaign
Sky pundits swap suits for waistcoats and old-fashioned footballs.
Who
Roy Keane and Micah Richards
What
Dressed as Victorian gentlemen for Sky Bet campaign
When
Campaign launches August 7, 2026
Where
Football ground and car park
What happened. Roy Keane and Micah Richards have dressed as Victorian gentlemen for a new Sky Bet promotional campaign, featuring facial hair and old-fashioned footballs.
- Footage shows them suited in stands with coffee.
- Another image shows them in car park with classic ball.
- Campaign marks start of new football season.
Campaign launches August 7 ahead of Football League and Premier League starts.
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