Keane and Richards go Victorian for Sky Bet campaign

Sky pundits swap suits for waistcoats and old-fashioned footballs.

What happened. Roy Keane and Micah Richards have dressed as Victorian gentlemen for a new Sky Bet promotional campaign, featuring facial hair and old-fashioned footballs.

• Footage shows them suited in stands with coffee.
• Another image shows them in car park with classic ball.
• Campaign marks start of new football season.

Campaign launches August 7 ahead of Football League and Premier League starts.

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W. KeaneC. Richards

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