Off the PitchThe GuardianUnverified source· 18 Sept 2026
Oxford United pull 'United 93' clothing range after backlash
Oxford United launched a new clothing line with a slogan that inadvertently referenced the September 11 attacks, then withdrew it within hours.


Oxford United
team
Who
Oxford United
What
'United 93' clothing range
When
Friday morning
Where
Club website
What happened. Oxford United launched a 'Campus Collection' on Friday morning, but the clothing bore the slogan 'United 93'. The club removed the range by lunchtime and issued an apology.
- The range was intended to mark the club's 1893 founding.
- The club admitted a lack of understanding of the historical context.
- It offered sincere apologies for any offence caused.
“sincere apologies for this error and any offence caused”
— Oxford United
The club has withdrawn the range and apologised, but the incident may prompt a review of its marketing approval process.
In this story
More to read

BBC Sport
Leicester failed to produce bare minimum in Oxford thrashing - Souttar

Daily Mail Football
Injury crisis and a transfer embargo... welcome to life as a manager, Aaron Ramsey! Former Arsenal star excited for new start as Oxford United boss

BBC Sport
Oxford placed under summer transfer embargo by EFL

Mirror Football
EFL club issue apology for releasing 'United 93' shirt close to 9/11 anniversary

