Off the PitchBBC SportUnverified source· 18 Sept 2026
Oxford United Apologise Over 'United 93' Shirt Advert
A club's new clothing line accidentally carried the call sign of a hijacked 9/11 plane.
Oxford United
team
Who
Oxford United
What
Apologised for 'United 93' clothing image
Where
Oxford, England
Action
Range withdrawn from sale
What happened. Oxford United apologised after publishing images of a clothing line printed with 'United 93', the call sign of a plane hijacked on 9/11. The club said the range, meant to reference its 1893 founding year, was withdrawn immediately.
- The club said the clothing was released without understanding of the historical context
- Oxford United said it takes full responsibility for not undertaking proper due diligence
- The club is reviewing its approval processes to prevent a repeat
“It should not have reached the point of sale and we take full responsibility for not undertaking proper due diligence.”
— Oxford United
The club has pulled the collection and is reviewing how such items are approved before release.
In this story
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