JJ Watt: From NFL Star to Burnley's Gritty Co-Owner

The $100m NFL icon has fallen for Burnley's humble charm and is on a mission to restore its fighting identity.

Role

Minority owner of Burnley

Kit

Designed new away kit over two years

Last season

Relegated to Championship

New manager

Nicky Hayen appointed

What happened. JJ Watt, Burnley's minority owner, has designed a new away kit to revive the club's historical identity and is pushing for a return to their gritty, hard-working ethos after a disappointing relegation.

Watt wants Burnley to outwork and out-tough every opponent.
The kit resurrects an old crest and was filmed on a dairy farm.
Burnley won only one of their last 29 games last season.

“The history and tradition of the club is what makes it special. Maybe some people prefer London or Manchester, but going around Burnley, I love it.”
— JJ Watt

Burnley aim for a third consecutive promotion from the Championship under new boss Nicky Hayen.

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