Off the PitchThe GuardianUnverified source· 25 Sept 2026
Beckham banks £39m dividend as World Cup ads pay off
A dozen World Cup ad campaigns helped Beckham's business empire post record profits — and a £39m payout.
D. Beckham
player
Who
David Beckham
Dividend
$51m (£39m)
Brands revenue
$110.5m
Campaigns
About 12
Brands
Lenovo, McDonald's, Bank of America, Verizon, Lay's
What happened. David Beckham took a $51m (£39m) dividend from his business empire after a summer of World Cup brand deals. He appeared in about a dozen ad campaigns during the tournament in the US, pushing brands revenue to $110.5m.
- Deals spanned Lenovo, McDonald's, Bank of America, Verizon and PepsiCo's Lay's.
- The campaigns ran across this summer's World Cup in the US.
- The dividend followed record profits for his business empire.
The payout underlines how major tournaments can turn a retired player's brand into serious commercial revenue.
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