Football NewsBBC SportUnverified source· 4 Sept 2026
Why Spurs still lack a stadium sponsor after seven years
Tottenham's stadium remains brand-free despite years of expectation and a push for commercial growth.
Tottenham
team
Stadium
Tottenham Hotspur Stadium
Opened
2019
Premier League clubs with sponsored stadiums
8 of 20
Non-football events per year
Up to 30
What happened. BBC Sport's Ask Me Anything team explains why Tottenham Hotspur have not agreed a stadium sponsorship deal more than seven years after moving in.
- Club remains open to a sponsor for the long term.
- No significant progress on a deal at present.
- Spokesperson says commercial partnerships are crucial for competitiveness.
“Increasing our revenues through commercial partnerships is crucial for us to be able to remain competitive while staying in the boundaries of financial rules.”
— Tottenham club spokesperson
Spurs will only partner with the most suitable brands, balancing financial benefits with long-term stadium identity.
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