Premier League Bans Betting Shirts, Serie A Still Cashing In

From next season, no Premier League club will have a betting sponsor on their shirt—but Italian giants are still raking it in.

What happened. Premier League clubs will no longer have betting companies on shirt fronts from 2026/27, while Serie A clubs continue lucrative betting deals despite a stricter Italian ban.

• Eleven clubs used betting sponsors last season.
• Chelsea, Nottingham Forest, Sunderland lacked confirmed deals late.
• Inter signed €30m/year Betsson deal in 2024.

The ban cuts Premier League income but Serie A clubs still profit from betting partnerships.

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